Discover what you can create, accomplish, and build with AI.

I'm Felesia McDonald, aka Felesia the Tech Geek: a UX leader, AI instructor, and creative entrepreneur. I help people become more capable, confident, and intentional with AI. Through hands-on learning, storytelling, and business consulting, I help you explore possibilities and turn your ideas into action.

Felesia McDonald, also known as Felesia the Tech Geek.
Felesia McDonaldFelesia the Tech Geek

20+ years

UX and CX leadership

Case Western

Adjunct Instructor, Weatherhead School of Management

Fortune 5

Former UX leader at a Fortune 5 healthcare company

2 books

Published children's books

Next in-person class

AI & Sip

Two relaxed hours. Bring a drink, bring your questions, leave knowing how to actually use AI.

A relaxed evening class: adults at small tables with drinks, each working on their own laptop or phone
Felesia has a gift for making AI for UX feel approachable, exciting, and immediately useful. She stays on top of the ever-changing AI landscape and brings that knowledge to every training. I’ve attended several, and I always leave inspired and ready to try something new in my work. I can’t recommend her training enough! Adrienne GuilloryPresident, Usability Sciences Corporation, Dallas-Fort Worth, TX
Intro to AI: AI, start here. A beginner's guide and practice workbook by Felesia McDonald, shown on a tablet, labeled 15-page PDF

Beginner's guide & workbook

Intro to AI: AI, start here.

A beginner's guide plus a practice workbook, all in one 15-page PDF. No tech experience needed. Learn, explore, and practice at your own pace.

$9.99PDF download

Ways to begin

Explore the possibilities

A relaxed evening class: adults at small tables with drinks, each working on their own laptop or phone

Learn AI

AI & Sip

Next class: Wed, Nov 4 · 6 to 8 PM · Beachwood, OH

Explore AI in a relaxed, social setting where you can ask questions, try out ideas, and build confidence. Go beyond copying prompts and discover how to make AI useful in your everyday life.

Explore AI & Sip (external site)
Cover of Lisa Dreams Big.

Children's book

Lisa Dreams Big

Published by FeHigdon Media, LLC

Big dreams. Unlimited possibilities. Lisa Dreams Big encourages children to dream without limits and believe in who they can become.

Explore Lisa Dreams Big (external site)
Cover of Joey Wants to Sing.

Children's book

Joey Wants to Sing

Published by FeHigdon Media, LLC

Inspired by the life of Joe Little III, lead singer of the Rude Boys, Joey Wants to Sing brings his story to young readers. I helped bring it to life as co-author and art director.

Explore Joey Wants to Sing (external site)

AI coaching

1:1 & Small Group Coaching

Personalized coaching that removes the anxiety around technology, so you can feel comfortable, confident, and empowered using AI in everyday life and work. Small group sessions are one hour, online or in person.

  • 1:1 session$250
  • 1:1 five-session package$1,000
  • Small group, 5 or more people$75 per person
  • Small group, fewer than 5 people$100 per person
Explore Coaching (external site)

Content creation

Content Creation

Animations, commercials, and videos I've created.

See My Work
Design360 Consulting logo

Business consulting

Design360 Consulting

Start with a business challenge. I help businesses explore opportunities to save time, improve customer experiences, and support growth through practical uses of AI.

Visit Design360 Consulting (external site)

Content creation

Animations, commercials, and videos I've created

See More on YouTube (external site)
Felesia McDonald teaching a class, pointing to a Strategic Innovation slide while students work on laptops
Felesia McDonald
Felesia the Tech Geek

My story

Build your next chapter

I'm a UX leader, AI instructor, and creative entrepreneur with more than 20 years of experience in user experience across healthcare, retail, automotive, and media. I start with people: their goals, their challenges, and what would make their lives easier.

I led UX and CX strategy as an Associate Director at Optum, part of UnitedHealth Group, and led digital user experience at Sherwin-Williams. Today I teach Product Architecture and UX in the part-time MBA program at Case Western Reserve University's Weatherhead School of Management, a course I authored.

Learning AI has opened doors in my own life, from creating children's books to developing training and consulting opportunities. After my corporate role was eliminated, those skills became an important part of building my next chapter.

  • Former Associate Director, UX/CX, at Optum (UnitedHealth Group)
  • Former Digital User Experience Manager at Sherwin-Williams
  • Adjunct Instructor, Product Architecture & UX, Case Western Reserve University
  • 9 years as an Adjunct Instructor in UX Design at Kent State University
  • Introduced 250 employees to AI tools through a lunch-and-learn
  • Founder of Design360 Consulting and iWebDesign360, LLC
  • Author of Lisa Dreams Big; co-author and art director of Joey Wants to Sing
  • M.S., User Experience Design, Kent State University

Now I help others explore what their next chapter could look like.

Recognition

Honored & grateful

Best of Tech 2026 Finalist graphic: Design360 Consulting, Emerging / Startup category, recognized by the Greater Cleveland Partnership

Greater Cleveland Partnership

Best of Tech 2026 Finalist

Design360 Consulting, Emerging / Startup category

Crystal BDPA award engraved Felesia McDonald, 2026 Adaptive Excellence Award, Inclusive Innovation

BDPA

2026 Adaptive Excellence Award

Inclusive Innovation, awarded to Felesia McDonald

Learn how to work with AI, not just one AI tool.

Let's connect

What would you like to make possible?

Let's talk about learning AI, bringing a workshop to your team, or exploring your next idea.

info@felesiamcdonald.com · 216-285-0558

AI & Sip Wed, Nov 4 · 6 to 8 PM

See the event (external site)